The African Brands Award

 

What is The African Brands Award?

A global marketing campaign to raise the profile of emerging dynamism of the African business community. TABA will play a crucial role in identifying, promoting and rewarding those African companies that are in the position to showcase the best of Africa and emerge as global brands.

Why African Brands?

Brands generate a connection with consumers that goes way beyond the reputation of owning company. Brands give consumers reassurance and provide tangible information about the organisation behind the brand. Brand Africa needs refreshing and African brands can make a real contribution to the repositioning of the continent in the global perception. Unfortunately very few brands in Africa are instantly recognisable even though brands like Dangote Group, Safaricom, AngloGold Ashanti, UBA Group, and SAB Miller are transforming life on the continent.

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